In April of 2023 I was introduced to two enthusiastic gentlemen from Edmonton who had developed prototypes and a concept for a series of professional-level pickleball products that would need to stand out in the ever-increasing market of brands. Drawing inspiration from their frequent on-court exclamations of “WOW” due to the dramatic exchanges between players (at every skill level), the founders found themselves calling every thrilling rally – a WOWLLY!

And so, WOWLLY PICKLEBALL PRODUCTS was born.

After a few revisions and bold brainstorming sessions, a logotype and icon was developed that would propagate throughout the WOWLLY product line’s visual language with the intention of producing a sense of strength and speed while maintaining an elegantly simple and striking athletic look.

Evolving from a small collection of high-quality carbon fibre and fibre glass pickleball paddles, to an entire line of competition-ready sport shirts, bags and accessories, WOWLLY has become a well-regarded brand in pickleball communities throughout Hong Kong, Kuala Lumpur, Singapore, Canada, the United States and Australia. With a growing number of #TEAMWOWLLY pros, tournament players, fitness influencers and pickleball fanatics, WOWLLY is well-positioned for the current explosion in pickleball popularity across Asia and the world.

Continuing this relationship and brand project through social media management, artistic direction and branding stewardship, I pride myself in being among the founders of this exciting endeavour and have truly found a love for the game of pickleball!

Send me a message if you are interested in trying our products and check out some of our journey below!
#LETSWOWLLY!